The market demand of sock industry is diversified

2017-03-09 10:57

As a large country producing socks, China's annual production of socks has exceeded 13 billion pairs, and will increase at a rate of 5-8% per year. The growth rate in the next 3-5 years will be as high as 20%, which shows that China's sock industry has huge market potential.

For the stockings market, Invista conducted market research on 6750 customers from 9 countries including China, the United States, the United Kingdom, Italy, Poland, Germany, France, Spain and Türkiye. The survey found that the vast majority of consumers put forward higher requirements on the fitness, overall quality, color fastness, durability, non crimping of the waist, comfort of the belt and other aspects of silk stockings, especially on the shaping and anti stripping functions.

And different consumers have different expectations and needs for silk stockings: for confident and mature women, sexy high-end products with shaping function are their favorite; Professional women prefer functional silk stockings, as well as products with enhanced functions and fit effects; Women who advocate fashion and art like to experience new products with unique colors, designs and functions... These research results provide first-hand information for Invista to analyze the trend of market demand, and also lay a solid foundation for its future innovation and leading the development of the global sock market.